Social Media Trends 2026: How social CMOs turn signals into strategy
Hootsuite CMO Billy Jones and his top strategists share what’s trending today — and reveal how they spot trends before you see them coming.
What you’ll learn
- Why trend cycles look different in 2026 — and what that means for strategy
- The social trends CMOs should be paying attention to now
- How to spot, forecast, and act on the trends that matter most to your audience
Details
Social media trends in 2026 aren’t long bell-curves that anyone can forecast a year into the future. They’re short-lived, intense, and often highly specific to niche topics and audiences.
What’s a strategist to do?
Join Hootsuite CMO Billy Jones and his team for a candid look at how they go beyond surveys and predictions to build strategies grounded in real-time trend tracking and forecasting. You’ll get red-hot takes on the trends they’re watching today — and a behind-the-scenes look at how they’re making trend forecasting a core skill across their marketing org.
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